Jordane has been manufacturing a full line of cosmetics since 1983. Although they sell to the public, the majority of their business comes from supplying industry professionals including makeup artists, the film and TV industry and professional makeup schools.
Even with their 30 years of exposure, the lack of a strong consistent brand was holding back their potential to compete against the industry giants in the retail space. Propeller accepted the challenge and completely overhauled their brand including magazine ads, packaging, tradeshow posters, social media campaigns and website.
A family look was developed for all Jordane marketing materials with a consistent use of their logo, new colour-palette, fonts and type treatment — no matter where the audience interacted with Jordane.